The SideKicks message hopes:
- To pave the way for a new generation of teens to succeed against whatever odds they have.
- To equip teens with twenty-one life changing challenges from lessons learned.
- To add value to teenagers as they continue their journey along the highway of life.
- To add support to those adults who work with teenagers.
- To fill that certain need that is often lacking in most school curriculums: self improvement and self motivation.
- To encourage the unengaged student to become engaged and leave school with a diploma in hand.
- To allow an author’s passion to give back to teenagers what had been given to him as a teenager.